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Published
27 .Apr.2021

New Vice President Sales & Marketing for DLF Greater Europe

On August 1, 2021, John Larsen will join DLF in a newly established position as VP Sales and Marketing Greater Europe

The change implies that John Larsen will head up DLF’s European distribution companies as well as Corporate Marketing and Corporate Product Management going forward.

John Larsen is currently Regional Director at Univar Solutions,  where he is responsible for sales, commercial, operations and supply chain functions in the UK, Ireland, Nordic countries, Germany, Switzerland and CEE.

Søren Halbye, Executive Vice President, member of the Executive Board and responsible for DLF activities in Europe, Russia and China looks forward to the collaboration:
” DLF has developed very positively in the European market, and with the addition of John’s competencies we move a major leap forward to leverage our organization to meet our ambitious goals around our European customers.”

 John Larsen brings extensive leadership experience in strategy, pricing programs and sales improvement, product portfolio optimization, implementation of CRM and M&A’s. He has a graduate diploma in Business Administration-Marketing (HD-A).