DLF launches new Corporate Visual Identity (CVI) and a revitalised logo. These changes follow a period of years where the company has gone through a rapid expansion and development.
“Over a number of years, DLF has been on a growth journey. Now it is time to refresh our visual identity and show that we are truly a global, innovative and environmentally focused company. The new CVI reflects our global values as well as our strategic stand points,” says Truels Damsgaard, CEO.
The new CVI is based on a solid business foundation. Strong DLF values, innovation & entrepreneurship, global synergies, empowerment, and environmental sustainability, together with the DLF strategy is the foundation and a great inspiration for the new CVI.
The corporate name, DLF, remains the same, but with the new CVI, DLF takes a step in direction of a more uniform and united appearance.
The logo has been revitalised to work seamlessly across online and offline channels. Prioritising recognition, the logo remains overall the same, but stands out even stronger now.
The colours are chosen to support the brand and business. The two primary brand colours are green and blue. Green represents the end product, the seeds and the forage and turf products, and DLF’s sustainable focus and approach to seed production. Blue represents science and the ongoing investments in research and development to develop better seeds to meet the demands of the present and the future.
DLF is a global seed company with more than 2200 employees in 22 countries and facilities on six continents worldwide.
With around 50% market share in Europe and 30% worldwide, there's a good chance the animals that provide your milk, meat and wool gathered the nutrition they need from our forage crops. If you enjoy sport, you may well have seen your favourite team score on a pitch turfed with our grass. And if you like relaxing on your own garden lawn, that too may well have begun life as a sack of our seeds.
We are global market leader in forage and turf seed supplying seeds to more than 100 countries. We have a complete supply chain within forage and turf seed, sugar and fodder beet seed, seed potatoes and multiplication of vegetable seed - owned by Danish grass-seed farmers.